Idea Evaluation Worksheet Analysis (Idea: Present)

Here there is a list of some of the ideas that during the Start Lab workshop a group of engineers suggested to us.

The most promising ones based on the following criteria are number 2, 3 and 4.

• Solution 2: Clever test to know exactly which present is best for the client. It would solve one of the biggest problems that our business idea has, which is to know exactly what the indented client likes. Because people like to surprise their loved ones with unexpected gifts, but at the same time, with gifts that they will like and use in the future, because in the end, that's the point of giving a gift to someone. So the idea of implementing a smart personality test to discover the real tastes of the intended client is a great idea, however, it is not very innovative. 

• Solution 3: Scan social media profiles to identify the taste of the client. It is a very innovative idea because it is aligned with some of the current social trends. Also, it can offer us a huge competitive advantage in front of our competitors, it would be our key differentiator. 

• Solution 4: Offer cultural and adventure experiences. It is also a very promising idea to differentiate our company from the rest of the gift websites that are available nowadays, because most of them only offer material gifts. And offering both, material gifts and cultural and adventure experiences, we can have a more powerful approach and a bigger target market.

The other proposed solutions, are not as promising as these three. Solution number 1, it is a good idea to implement to offer another extra feature to our customers, but this idea alone, does not solve our problem. Solution number 5, it is not innovative at all, because there are hundreds of website that offer gifts ideas, but this most of the times does not solve the real problem of the customers and it would not give us a sustainable competitive advantage. And finally, regarding solution number 6, we think that it is not a bad idea, because offering gifts done by hand and personalized it is usually a key differentiator, but in our case, we think it would not be completely feasible and viable.