Business Model Canvas 2
With all the insights gained throughout the process of interviews, prototype testing, market analysis and financials projections, we have developed a second version of the Business Model Canvas, which is the following: We have maintained our Customer Segments the same, as well as the Direct Communication relationship we want to have with them and the Channels we are going to use to reach our customers. When it comes to the Value Proposition, after gone throughout the process, now we have a clearer idea of how the service is going to be provided and the specific current offer we have for our customers, which is weekend trips to Paris, London, Amsterdam, Berlin and Milan. We have added to our Value Proposition the Final Trips to Maldives, Rivera Maya and Punta Cana that are specially designed and organized for those local students who want to celebrate their graduation in the most amazing way, while saving time and money. Moreover, to our Key Activities we have added the Explo...
