Market Size & Key Trends

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Click here if you want to know more about Rainbow's total available market, served available market, and target market.

Go here to read about the major trends and growth rates of Rainbow's target market.

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Idea Evaluation Worksheet Analysis (Idea: Present)

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Imatge
Here there is a list of some of the ideas that during the Start Lab workshop a group of engineers suggested to us. The most promising ones based on the following criteria are number 2, 3 and 4. Solution 2: Clever test to know exactly which present is best for the client.  It would solve one of the biggest problems that our business idea has, which is to know exactly what the indented client likes. Because people like to surprise their loved ones with unexpected gifts, but at the same time, with gifts that they will like and use in the future, because in the end, that's the point of giving a gift to someone. So the idea of implementing a smart personality test to discover the real tastes of the intended client is a great idea, however, it is not very innovative.  Solution 3: Scan social media profiles to identify the taste of the client.  It is a very innovative idea because it is aligned with some of the current social trends. Also, it can offer us a huge competit...
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